Kraft Singles

Getting kids involved in science, technology, engineering, and math, is essential to their development, but it isn’t always easy. Remember asking “when will I ever use this” in algebra or chemistry? Kraft gets kids, and parents, engaged in STEM one the most important real-life applications: cooking.


Instagram ads and Pinterest boards provide parents with ways to incorporate STEM activities in their kitchen. Videos, for kids and parents, on Facebook show new ways to experiment with food science and lead to more online games kids can play on

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Interactive packaging

Interactive packaging allows kids to play with their food in a new way. The clear plastic packaging can easily be placed on top of a piece of paper, so their drawings and writing can show through.

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